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Citadel Securities, a financial giant managing $64 billion in assets, is stepping into the cryptocurrency market. This is a major shift for a firm that once kept its distance from digital assets. So, why now?
With Trump backing crypto and the U.S. pushing to become a global crypto hub, more major firms are eyeing this trillion-dollar industry. Citadel is diving head-first into the trend. The firm plans to provide crypto trading services and act as a liquidity provider on platforms like Coinbase, Binance, and Crypto.com.
For years, Citadel remained cautious about crypto. But with shifting regulations and growing institutional interest, something has changed.
Let’s dive in.
Why Citadel Is Entering Crypto Now
Citadel’s decision comes as the U.S. government becomes more open to integrating cryptocurrency into the financial system. With clearer regulations and growing institutional interest, traditional financial firms are finding new opportunities in digital assets.
To start, Citadel will set up its crypto trading operations outside the U.S., according to Bloomberg. This strategy allows the firm to test international markets while keeping an eye on regulatory changes in the U.S.
Bringing Stability to Crypto Trading
As one of the biggest market makers in traditional finance, Citadel helps keep markets stable by providing liquidity. Now, it aims to do the same for cryptocurrency. By offering large-scale liquidity, Citadel can help reduce volatility and make crypto trading more attractive to institutional investors.
Previously, Citadel avoided these services due to regulatory concerns. The FTX collapse reinforced this caution, as it exposed the risks of firms mixing customer funds with company assets.
Citadel’s Crypto Footprint
Led by billionaire Ken Griffin, Citadel has already taken steps into crypto. In 2023, it partnered with Charles Schwab and Fidelity Investments to launch EDX Markets, a crypto exchange built for institutional investors. EDX was designed to function like traditional financial markets, providing a secure and regulated trading platform.
Citadel Securities was also linked to Terraform Labs before its collapse. After Terra’s stablecoin crashed in 2022, Terraform’s founder, Do Kwon 
Do Kwon
Do Kwon is an entrepreneur, known as the co-founder and ex-CEO of Terraform Labs. This company created the cryptocurrencies Terra (LUNA) and TerraUSD (UST). Kwon's career is notable. He co-founded Terraform Labs in January 2018 with Daniel Shin. Their goal is to enhance payment systems using blockchain technology. This effort led to the creation of the Terra blockchain and its tokens, LUNA and UST.
Details:
Organization: Terra Money
Location: South Korea
Education: BS in Computer Science from Stanford University
Experience:
Founder & CEO at Terraform Labs logo from Jan 2018 - Present
Founder & CEO at Anyfi Inc. from Jan 2016 - Oct 2017
FAQ's
1. When was Terraform was launched?
Terraform was launched in 2018.
2. What is the net worth of Do Kwon?
Do Kwon's net worth is $10 Billion
EntrepreneurCrypto and Blockchain ExpertChief Executive Officer
, accused Citadel of causing it. However, Citadel denied any involvement, saying it had only conducted two small test trades. The lawsuit against Citadel never gained ground.
Before expanding into crypto, Citadel received a $1.15 billion investment from Sequoia and Paradigm. Founded by Ken Griffin, Citadel now manages $63 billion, while Citadel Securities serves top financial institutions worldwide.
What This Means for the Crypto Market
Citadel’s entry into crypto is a strong signal that digital assets are becoming part of mainstream finance. With a Wall Street heavyweight now involved, the crypto market could see more stability, increased institutional investment, and stronger legitimacy.
As Citadel expands its crypto operations, it marks a shift from a restrictive regulatory environment toward full financial integration. This move highlights how traditional finance and cryptocurrency are becoming increasingly connected, setting the stage for wider adoption in the future.
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